Digital Strategist

London, United Kingdom

Digital Strategist

London, United Kingdom

The Business

Join us in London as a Digital Strategist

  • Take on this critical, high profile role in our Digital Strategy function
  • It's an opportunity to reshape how Coutts clients experience the overall Digital proposition and impact the overall strategy of Coutts
  • It's a chance to have real influence over the Digital strategy and see tangible results

What you'll do

You'll be developing the digital strategy for a key business area of Personal Banking, ensuring alignment with the other digital strategy owners, and ensuring the digital strategy delivers on the best possible client experience.

You'll also be:

  • Driving towards the KPIs defined across the channel strategy
  • Leading workshops to drive towards the core DDX approach, often aligning disparate requirements into a single cohesive client experience
  • Ensuring cost efficiency in delivery, leveraging existing solutions where possible
  • Acting as “front of house” for DDX and be the core representative for a set of key client journeys acting as project sponsor for any digitally focussed project in a particular business area

The skills you'll need

You'll need senior and executive stakeholder influencing and management skills, with strong ability to influence disparate key stakeholders across strategic, operational and delivery functions. You'll need intricate knowledge of user experience approaches, with hands on experience making up a significant portion of previous roles.

You'll also need:

  • An understanding of various vendor and custom approaches to digital implementation, as well as their impacts on the final client experience
  • The ability to communicate UX and digital topics to stakeholders with little subject matter knowledge
  • An understanding of how to define and then deliver in a KPI driven environment
  • An understanding of digital marketing approaches such as CRM and Funnel management
  • The ability to manage SMEs from other delivery areas to achieve target state

How we'll reward you

You’ll start on a competitive salary package from £74,448 to £93,060 depending on experience, and you’ll also join our retirement saving plan. You can also choose from a selection of protection, healthcare or lifestyle extras from RBSelect, our fully flexible reward programme.

Visit our reward and benefits page for more information on the benefit packages we offer.


At Coutts, we want everyone to feel welcome, regardless of your background or needs. If you need adjustments making to your working environment, we’ll do everything we can to support you. As part of this commitment, we offer flexible working options for some of our roles - find out more.

As a Financial Services organisation we comply with and support the requirements set by our Regulator, the Financial Conduct Authority (FCA), which are designed to protect our customers. This role falls under Conduct Rules of the Individual Accountability Regime (IAR) and is subject to pre-employment screening. This means if your application is successful, you’ll need to satisfy some important background checks before you can start working with us. These will include a full credit check, a criminal record check, residency and right to work checks.

Apply for one of our graduate programmes or internships and find out how you can be part of our story.

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